Web Content
Writing Tips Using The Right Keywords
- By the SearchEngineOptimizationPromotion.com team
Content
is the king. Content is one of the most important factor determining
good search engine ranking. If your content is good the search
engines will like it, the visitors will like it and also other
webmasters will like it. If the search engines like it - you
get top rankings. If visitors like it - you make more sales.
If webmasters like it - they will link to your site and your
link popularity will improve. So you gain a lot with good
content.
However
to get good ranks for popular search terms you will have to
keep a few things in mind. We will discuss now.
The
most important thing to remember before getting to write down
the content of a Webpage is the phrases or the keywords you
are targeting. For example if your page is about website hosting,
your target keyword could be "website hosting" or
"domain hosting" or "web hosting" etc.
It's always better to optimize a single page for a single
keyword. Like you can sail in only one boat, if you try to
sail in two you get drowned.
If
a single page is focused and optimized for one popular keyword,
its more likely that it gets a top rank in search engines,
else the page doesn't get a good rank for either of the two
keywords. If you are targeting a lot of keywords, there is
a simple solution - make different keyword rich pages.
This
idea has a benefit. As your organization grows with time,
you can keep adding pages and hence targeting more keywords
without much changing your Website. Of course do not forget
to link the new page from one of the pages of your site.
The
best idea is to make a page that has links to all the pages
of your Website. This page should be linked from your index
or home page. Now, automatically all your pages are interconnected
and therefore accessible for the search engines. That being
the case you can submit only this single page to the search
engines and they will themselves find all the pages. Whenever
you add a new page just add another link in the link-to-all
page that points to the new page.
If
you find it difficult, we can do the job for you. Please contact
us and we will do it for you.
Guess
one keyword or a phrase that a user could type to reach your
Website through the search engines and find it useful enough.
Your emphasis should be on targeted traffic rather than just
useless traffic.
The
first guess is yours, then there are a lot of tools that can
help you. Don't guess a single word keyword or phrase. First
they are very wide and are not specific, second it's very
difficult to optimize a page for a single word keyword.
Once
you have guessed the keyword go to Wordtracker
Keyword Suggestion Tool. This is one of the best tool
to know popular keywords people are typing in the major search
engines to look for information.
Type
your keyword at The Wordtracker Keyword Suggestion Tool. Wordtracker
displays a list of similar keywords along with the number
of times they were used while searching. This is based on
a formulae. The importance of a keyword is decided taking
into consideration more than 300 million search queries over
the last 60 days done on the Internet in the major search
engines. They update their database daily, so you get the
latest information on popular keywords.
Obviously the most popular keyword will be displayed on top.
Note these keywords in order of their importance. Similarly
try for some more keywords. For example if your site provides
domain hosting services you could type "web hosts",
"website hosting", "domain hosting", "hosting
services" etc. You will have to guess what a user might
type to look for information or services or products your
site is providing. With a little bit of research you can make
a list of a few very popular keywords which you can use to
optimize your Website.
This
is the most important step, half of the battle will be won
here. The right keywords means the right customers and the
wrong ones will obviously get you wrong customers. So be VERY
careful.
If
you find this difficult, we can choose the RIGHT keywords
for your site. Please contact us,
and we will do the job for you.
Once
the list of very popular keywords is ready, open any text-editor.
Open a new page, write down the first keyword and save the
page by the same name. For example if the keyword is "web
site promotion" save the page by the name web-site-promotion.
Now is some real job ahead. Think of a nice sentence that
STARTS with "web site promotion". Write it down.
Then write two more sentences that should tell the reader
what-is-there-for-her in your Website. The first three sentences
should be smart enough to convey the reader (remember for
you she is a customer) what benefits she can get form your
services or products. The sentence should begin with the keyword.
Write one more sentence that contains the keyword as well
as promotes your company. Change the paragraph. Begin another
sentence with the keyword. Again write a few sentences. End
the paragraph with a sentence that has the keyword in it.
Follow the same rules to make three to four paragraphs.
Your
word count should not exceed 300, and the keyword repeated
at least 15 times. That brings us to an ideal WKR (Word-Count
Keyword Ratio) for getting good search engine ranking. The
ideal WKR is 300:15. That means for a page that has a word
count of 300 repeat the keyword at least 15 times.
Save
the page. Repeat the whole process for another keyword. Once
you have done with all the keywords, use any HTML Editor to
copy paste the materials into a new page with the same name.
For example if you have copy-pasted the contents of the page
"web-site-promotion", save the page as "web-site-promotion.html"
or "web-site-promotion.htm" as the case may be.
Your
job is nearly done. Upload the pages in your domain. Submit
the new pages to the search engines. Wait for them to index
your pages and its possible that you start getting top ranks
for these keywords.
All
this takes a lot of time and patience. If you think you can
do it alone and DO IT RIGHT, try yourself, else take the help
of professionals. Remember if you are doing it yourself, you
got to do it right THE VERY FIRST TIME else things can get
a bit difficult. Once the new pages are indexed they are brought
back to the databases of the search engines. The search engines
use this database to calculate through their algorithms what
position your page will hold for a certain keyword at run
time. Since they re-index after a long time, you will have
to wait for that much amount of time and try your luck again.
We
have a team of highly experienced web content writers who
can do the job for you. Contact
us today to see your traffic grow.
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